Chambroad Metal
A bilingual corporate and product-catalog site that puts a major Chinese steel producer in front of buyers across Ukraine and the CIS.
Shandong Chambroad Holding is one of China's largest industrial groups — 25 years of steel manufacturing, $7.6 billion in 2016 revenue and a place in China's Top 500. To win buyers in Ukraine and the wider CIS, its regional representative office needed a site that spoke the local language and made a deep, technical product range easy to evaluate. We built a bilingual (Russian / English) corporate and catalog site: a company profile with production figures and ISO certifications, a full steel-coil catalog with specifications, a downloadable library of international standards, a news section, and inquiry forms routed straight to the trade managers.
Selling Chinese steel into Ukraine is a trust-and-detail business. Buyers need exact specifications, recognized international standards and a local-language contact before they commit — and all of it has to be easy to find and easy to act on.
We led with credibility — 25 years, Top-500 scale, ISO certifications — then let the catalog do the work. Each product line gets a clear specification sheet; a document library hosts the international standards buyers rely on, with email capture on select files; and inquiry forms drop leads straight onto the trade team, one click from every page.
A Top-500 steel producer, made buyable in two languages.
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